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Why you don't need to feel guilty about saying 'no' to paying too much for college

Uncategorized Jan 13, 2020

It’s no secret that the cost of college keeps going up – about 4% EVERY YEAR.

And you probably also know that 40,000 students are drowning in $1.5 trillion of college debt. Many graduate with $30,000 or more in college debt that takes decades to repay.

But, that’s only the students’ debt…their parents and grandparents are at $298.5 million in the hole. For adults over 50, college debt is even more crippling because they have less time to recover. 

My perspective has become even clearer since 2011 when I began helping families like mine who earn too much for financial aid and need (or want) solutions to rising college costs that don’t involve college debt, depleting savings, or spending retirement money.

Our three daughters had already won $600,000 in merit scholarships – money for college based on achievement – when other parents asked for my help. 

In short, more and more parents (and grandparents) need to reduce the financial burden of sending our kids to college.

College costs matter!  (I bought the domain, CollegeCostsMatter.com, so stay tuned…)

If you’re overwhelmed or feeing badly that you can’t keep up with skyrocketing college costs, you’re not alone and it’s not your fault.

There is good news, though.

When you learn how to control the cost of college by leveraging your student’s achievements and uniqueness:

  • Students benefit from having “skin in the game.” Studies show that students who contribute to the cost of college do better in college.
  • Winning a merit scholarship provides validation and confidence when young people need it most. There’s nothing quite as powerful for lessening the sting of not being admitted to their dream school as when a college wants your student on campus so badly that they offer a big, renewable merit scholarship to get them there.
  • Young people learn financial responsibility.
  • How (and how much) you pay for college shows your student your values and priorities – whether you intend to send this message or not. I’ve seen repeatedly the negative consequences of parents spending beyond their means, delaying retirement, burdening themselves with debt, or sending their kids to colleges that they have to later transfer from because of cost.
  • The “best”, most prestigious college may not actually set your student up for success. For example, Malcolm Gladwell makes a strong case for not sending STEM students to the most competitive schools they get into.  Here’s his YouTube video. https://www.youtube.com/watch?v=7J-wCHDJYmo
  • There are many cost-saving strategies that can also help your student get admitted to more schools – even if you earn too much for financial aid.

It’s so tempting to put off figuring how to pay for college.  But the longer you wait, the more opportunities your student will miss out on and the greater the damage to your family’s financial health.

Isn’t the whole goal of sending our kids to college to prepare them for a better future? 

That won’t happen if you take on unnecessary college debt, spend your retirement on college, deplete your savings to pay for college, or their having to live with you (or you with them!) after college.

I urge you not to wait to create a strategy so you can save on college and empower your student in the process. 

If you’re ready to sleep better and give your student the best advantages with a custom plan to pay less, apply for a complimentary Save on College Jump Start Call.  Email [email protected].


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